Sunday, 4 May 2014

Dream Pop Digipack Research and Deconstruction

In this post I will be undertaking some research into Dream Pop Digipacks.


Developing some front cover ideas for the digipak I knew I needed to look at some existing examples to distinguish the conventions a dream pop digipak, so that what we produce is  is a successful digipak that will appeal to people who listen to dream pop music. 

MARINA AND THE DIAMONDS

Top Left
On the top left of the digipack we can see that the designer has chosen to go for a white background, this has connotations of simplicity and purity. This could suggest to the buyer that this album is going to be soothing to listen to and gives a sense of reality. The colours of the CD is grey with a handwriting font style which is coloured in black. It almost seems like someone has handwritten the name of the album and could have connotations of reality and not something that has been constructed by technology.

Bottom Left
The bottom left of the digipack is the back of the digipack, we can see this because there is also a barcode on this panel which makes it more clear. The designer has used a close up shot of the protagonist, this shot magnifies the protagonist and shows the importance of her in this album. We can see she is leaning back with a strong expression on her face, this could suggest she is a strong character who doesn't fall for things easily. The other songs in this album have also been curved into her hair which makes the album look attractive and interesting to look out because the buyer will have to turn the album around to read the names. The use of the colour white over a black background helps the audience to read the text easily and also makes the test stand out. The font style is also very unique as it looks like the protagonist may have handwritten it for her buyers. 

Top Right
The front panel has the her stage name and the name of the album The Family Jewels, in the same typography but in a smaller font. this dominates the the cover against the rich gold, green and purple floral background.

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