25 Word Pitch for our Music Video

This is a short video we created to make clear what our 25 word pitch is to our target audience for our music video.

This is a short video we created to make clear what our 25 word pitch is.

'Finding the real you is difficult. Especially if you are a young female in modern day society'.  [17 words out of 25] 

The second part of the pitch, 'Especially if you are a young female in modern day society' was added so that our target audience (young female students, aged 13+) would identify themselves with this statement and realise that this video is directed towards them.

Despite the screenshot above being based on business, the same rules can be applied here. Language--the words you use in your pitch-- have a profound impact on the reader.

The word 'especially' includes the word 'special', so this counts as another aspect of our pitch that has the power to attract our audience because they would assume they are special (which they are, but in this context, it is not being put forward to them in a clear way and is indirect, so they get an idea).

Other significant words include, 'real', 'young', 'female', 'modern', 'society'.